Watch this clip to see a masterclass in getting your plugs
in!
It’s Reed Hastings, chief executive of Netflix and what a
good job he does to stay positive in the face of some fairly tough questioning.
It’s surprising how many spokespeople forget to mention the
company or organisation they are representing and rely on the presenter or
reporter to mention it for them. All too often, they are left
disappointed.
Remember why you are there. Mention the company name and
deliver your sales messages clearly and directly – it’s silly not to and at the
end of the day, broadcasters accept that media-trained experts will do
this.
Just one word of advice for Mr Hastings – try to avoid
nodding while listening to the next question – it can look like you are
agreeing with what the reporter is saying!
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