As Harold Wilson once said, ‘a week is a long time in
politics’, and it’s true when you consider the impact of Ed Miliband’s speech
at the Labour Party Conference this week.
His ‘one nation’ speech was certainly well-delivered and his
main message was unmistakeable. In fact, as this Channel 4 news clip shows, he
managed to mention ‘one nation’ seven times in his introductory address.
The
clarity of his message is something that spokespeople could learn from when
preparing for media interviews.
Of course, the ravings of party supporters will ultimately be
balanced out by the comments of his critics – after all this is British
politics. But the successful style and delivery of his speech has certainly made
Ed Miliband seem a more credible leader than he did at the start of the week.
That’s the power of effective communication.
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