Opinion counts

If ever there was an example that having a strong opinion can enhance your interview style, then this is it.

Martin Lewis reinforces his reputation as a consumer champion by launching an attack on the Government for ‘pathetic weak regulation’.  Martin clearly understand the power of words and how to create a memorable phrase or two to underline his message. It’s all good stuff.

While he comes across well and is very watchable, he should take care not to interrupt fellow guests, however. This can have a negative effect on viewer perceptions and just comes across as rude. By all means have your say, but let others have theirs too.

Smarts PR